Why custom Website Design?
There are many people out there who think that custom website design is too expensive for their business. Yet they will spend money on other forms of advertising which don’t work quite as well as they would have hoped. There are many benefits of custom website design, including:
Your Own, unique website design
With your own custom website design, it’s created just for you, it’s not the same as the next company’s website
Search Engine optimised website design
Search engines like well built sites. Get yours done properly & you will reap the rewards on the search engines.
The website will be made to your own company requirements
This means you can build on your website later if you can’t afford to add all the features you want at first. This is very difficult with templated or do it yourself websites & you may find you end up with a custom website design anyway if you do want to expand.
If you & your designer have planned it properly, future technologies will be taken into consideration when building your new business website.
Other points to take into consideration when deciding if custom web design is for you are:
Are you planning to maintain the website yourself?
If you want to be able to update the website yourself, it’s worth having a content management system incorporated into your website. This allows you to update your website as and when you wish with new content, special offers, or anything you wish to add. Lets not forget, Google loves regularly updated content so go for it.
Can the graphics that your designer has created, be incorporated elsewhere
In other words, can you use the graphics on posters, advertising material, letterheads, business cards & other printed matter? You need to ensure that the graphics created are scalable & printable. Images used in print & web design are usually in different sizes & formats so ensure these can be carried across.
See our article on website templates versus custom website design
Website Templates
There is a misconception on how beneficial and economical using free website templates or purchased website templates is. Let’s look at some points about website templates:
Website templates are good for:
Getting inspiration on colours, layouts and features.
You cannot have your web designer copy these, but they do give the web designer an idea of the look you would like.
Very low budgets where you need to get up and running as soon as possible.
If budget is holding you back from getting Your Business up on the Internet, then maybe a website template might be the way to go.
Shorter development time.
It would appear that using a website template would include a shorter development time required for your website. Not really, read on.
Now onto other considerations when choosing a website template.
Using website templates do have some downfalls:
There is going to be a ton of other people using the same template.
Unless you pay the “Exclusive” price for the template, the template website is going to keep selling that same template to anyone that comes along. Keep in mind, even if you pay the exclusive price, there are others who have bought the template prior to you and they still have the right to use it.
If it’s a really appealing template, there may be lots of other people who have already bought that very template.
You will be limited on the customization of the website template.
Without web page coding skills, you are still going to have to either spend the time and money to learn how to code a web page or hire someone to help you.
Some templates are laid out very specific. Meaning if you incorporate your own graphics or have extensive content, the template could break.
Some website templates are not built to be search engine friendly.
As explained above, it is important how the background coding of your website is done. If not done correctly, it could hurt your marketing efforts on the internet.
Antiquated coding.
If the website template uses antiquated coding, it might not work in all browsers.
Browser specific features are another sign of antiqated coding.
Custom Web Design or Website Template?
When deciding if a custom web design is the way to go or if a website template is a better choice keep in mind that you want your business to stand out from the crowd and be memorable.
In either case, you are still going to have to do some work to get up there in the search engine results. Having a website that looks nice is only part of the internet marketing package. You will have to research the phrases that your target audience would type in the search box to find you then incorporate those phrases into the content of each of your pages.
To maintain or build the website yourself you are going to have to invest some time (and money possibly) into learning all there is to building a web page.
Now, sit down and figure out exactly how much each method of building the website is actually going to cost. Include the time it is going to take you learn whatever you need to learn to use a website template and compare that to the cost of a custom web design where you will have time to market or build your product in the same time frame.
CWD are a website design studio who create custom websites to ensure your business is the best it can be online. We have a fresh approach to web design, along with experience of dealing with many different clients from the corporate, to the start up business. Our innovative team will come up with the right solution for your website design. We have great customer service & strive to ensure all our clients are kept up to date at all stages of the design process. You can view our portfolio here: http://www.clarewebdesign.co.uk/website-design-portfolio.html
For any business to be successful online, they need to have a website which reflects a professional image, along with an easy to navigate website which gets the client to the information they need fast.
Custom website design ensures that the design of the website is taylored precisely to your needs. CWD are specialists at tuning in to what the public want to see & will respond well to for your business.
About the Author
If you have any questions at all, please don’t hesitate to ask me
http://www.clarewebdesign.co.uk
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